Strategy
…to grow and evolve your brand with a creative strategy.
CLIENT: Once Again Nut Butter
AGENCY: Koopman Ostbo
ROLE: Creative Director, Art Director, Writer
Once Again Nut Butter challenged Koopman Ostbo with refreshing their brand to draw in new audiences while keeping their current existing audiences satiated. Following a gathering and analysis of consumer market research data through Nielsen, Once Again Nut Butter was well informed on how to move ahead smartly via a comprehensive creative strategy. This strategy led to the subsequent execution of this "brand platform” that brought together a new position & mission statement, brand story, voice & tone and look & feel to provide a source of truth for the brand.
CLIENT: Elite Pacific Properties
AGENCY: Koopman Ostbo
ROLE: Creative Director, Art Director, Writer
Elite Pacific Properties, a real estate company based in Hawaii, engaged Koopman Ostbo to discover the essence of what makes the brand so special to internal and external audiences in a desire to elevate the brand experience for their clients and customers alike. I flew from Oahu to The Big Island, Maui and Kauai to interview and gather insights from a vast array of Elite’s audiences, and formulated this creative strategy to reveal a new direction for the brand.