Digital
…to design and build your digital products and platforms.
Digital products and services are changing every day. What was new tech even 10 years ago is ancient history today. Your audience expects your business to be contemporary and ahead of this curve when it comes to catering to their technology needs. This is where I can help. I’ve been immersed in digital product design since the early days and have put together a tool kit that can help you understand how to navigate this challenging landscape from the very beginning through to the very end, and beyond. Whether its a simple website, an enterprise-level SaaS product or service, or even something powered by artificial intelligence — I’ve been there and done that. I can help you to understand the full lifecycle and journey of your products or services and customers respectively, leveraging empathy as a powerful way to create a friction-free and truly personalized and humanized experience that they will not soon forget.
Here are a few examples of the digital products and services I’ve helped bring to life:
PROJECT: Corporate Home Depot Website Re-Design
CLIENT: The Home Depot
AGENCY: Emerge Interactive
ROLE: Creative Director, UX/UI
The Home Depot engaged Emerge Interactive to re-create their entire corporate website presence from top to bottom, taking entire sections such as public relations, community efforts, corporate responsibility, and more — re-imagining them to create an engaging experience that best suited a diverse cross-section of audience needs and expectations.
Mapping the site
Ideation on the page architecture
Wireframing the prototype
PROJECT: Customer Experience Center Tour App
CLIENT: HPE Aruba
AGENCY: Emerge Interactive
ROLE: Creative Director, UX/UI
HPE Aruba is a proprietary beacon technology that communicates with mobile devices to relay information through the use of specific apps. So for example, if you walk into a hospital you can be checked in automatically and receive a notification that someone will be with you soon. HPE Aruba partnered with Emerge to create a custom mobile experience to demonstrate the capabilities of this technology.
Identifying the scenarios
Putting together user routes
Testing the app on-site in the Customer Experience Center
PROJECT: “Umami” Augmented Reality Configurator
CLIENT: Steelcase
AGENCY: Emerge Interactive
ROLE: Creative Director, Art Director, UX, UI
Steelcase, a world renown furniture architect and designer competing with brands like Herman Miller, wanted a way to wow attendees at NeoCon, the largest annual industry trade show for commercial designers. This desire lead to the architecture and build of an augmented reality app for Microsoft Surface tablets to show the power of constructing configurations on-the-fly for attendees, with ability to customize and share with others.
Capturing the desired functions with the client
Documenting the user flows & journeys
Wireframing & prototyping
Featured Case Studies
Designing a Custom Sales Enablement Platform
VIEW CASE STUDY
Building a White Label HR Platform Experience
VIEW CASE STUDY
A Bespoke Homebuyer Portal Experience
VIEW CASE STUDY
