Identity
…to leave your mark on the world with a visual identity.
A brand identity is an umbrella of visual assets that illustrates your personality and position in the world. Perhaps the most important and critical of these is of course, the logo mark. Many assume this might be an easy thing to create, but it requires some careful thought and consideration because this is the face of your brand and usually the first thing people see when they do research on your business or organization. In a single moment, it speaks to the personality of the brand, and gives an instantaneous impression. Is it playful and quirky? Or is it rough and jagged? Exquisite and rare? Or simple? Considering how many logo marks have stood the test of time, it’s something to consider. I can help…
Here are a few examples of visual identities I’ve created over my professional creative career:
PROJECT: Visual Identity
COMPANY: Web.com
AGENCY: R2C Group
ROLE: Art Director & Designer
PROJECT: Visual Identity
COMPANY: Oregon College Savings Plan
AGENCY: DPG Creative
ROLE: Art Director & Designer
PROJECT: Visual Identity
COMPANY: Hooks for Books
AGENCY: DPG Creative
ROLE: Creative Director, Art Director, & Designer
PROJECT: Visual Identity
COMPANY: Inotek Pharmaceuticals
AGENCY: Emerge Interactive
ROLE: Associate Creative Director & Designer
PROJECT: Visual Identity
COMPANY: Snail Ridge Brewery
AGENCY: DPG Creative
ROLE: Creative Director, Art Director, & Designer
PROJECT: Visual Identity
COMPANY: O’Cardinal Properties
AGENCY: DPG Creative
ROLE: Creative Director, Art Director, & Designer